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Fello

AI-powered CRM add-on that converts your existing database into seller leads

★ 4.1 / 5.0 Editors' score

Fello is a paid CRM & Follow-up tool — AI-powered CRM add-on that converts your existing database into seller leads It offers 7 core capabilities, including AI lead scoring, Database enrichment, Any CRM integration. Pricing is paid, starting at $415/mo billed annually ($498/mo monthly). It is rated 4.1/5 in our crm & follow-up directory, with its main trade-off being focused on seller conversion only. Fello is a good fit for anyone comparing crm & follow-up options.

Key Facts

Category CRM & Follow-up
Pricing model paid
Starting price $415/mo billed annually ($498/mo monthly)
Rating 4.1 / 5.0
Best for CRM & Follow-up
Key features 7
Last updated 2026-02-23

Overview

Fello is a CRM integration that helps real estate agents and teams prioritize and convert their most promising leads. It works by analyzing your existing CRM database to identify homeowners who are most likely to sell their property within the next six months. The tool assigns each lead a sell-likelihood score, allowing you to focus your time and effort on the hottest opportunities. Key features include its predictive scoring algorithm, which uses property and behavioral data to forecast seller intent, and its automated, hyper-personalized AI marketing campaigns. Once leads are scored, Fello generates tailored email and text sequences designed to nurture them until they are ready to list. A standout feature is its direct two-way SMS capability, enabling seamless communication within the nurtured campaign. This tool is for real estate professionals who have a database of past clients and leads but struggle with knowing who to contact and when. The main benefit is a significant increase in listing conversions by systematically moving the right leads through a personalized funnel, rather than relying on sporadic outreach. A typical use case involves an agent uploading their CRM contacts into Fello. The system scores the list, revealing a past client from three years ago with a high 85% sell score. The agent then enrolls that lead into an automated, personalized campaign sharing local market updates and seller tips. The lead engages via text, and the agent is notified to schedule a listing presentation, effectively converting a cold contact into a new listing.

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Key Features

  • ✓ AI lead scoring
  • ✓ Database enrichment
  • ✓ Any CRM integration
  • ✓ Personalized campaigns
  • ✓ Property records lookup
  • ✓ Contact enrichment
  • ✓ Seller prediction

Pros

  • ✅ Works with existing CRM
  • ✅ Affordable entry point
  • ✅ Great for large databases

Cons

  • ❌ Focused on seller conversion only
  • ❌ Requires existing database

Pricing

Model: paid

Starting at: $415/mo billed annually ($498/mo monthly)

Compare Fello

crmlead-scoringseller-leadsdatabase-enrichmentmarketing-automation

Frequently Asked Questions

What is Fello?
Fello is a CRM integration that helps real estate agents and teams prioritize and convert their most promising leads. It works by analyzing your existing CRM database to identify homeowners who are most likely to sell their property within the next six months. The tool assigns each lead a sell-likelihood score, allowing you to focus your time and effort on the hottest opportunities. Key features include its predictive scoring algorithm, which uses property and behavioral data to forecast seller intent, and its automated, hyper-personalized AI marketing campaigns. Once leads are scored, Fello generates tailored email and text sequences designed to nurture them until they are ready to list. A standout feature is its direct two-way SMS capability, enabling seamless communication within the nurtured campaign. This tool is for real estate professionals who have a database of past clients and leads but struggle with knowing who to contact and when. The main benefit is a significant increase in listing conversions by systematically moving the right leads through a personalized funnel, rather than relying on sporadic outreach. A typical use case involves an agent uploading their CRM contacts into Fello. The system scores the list, revealing a past client from three years ago with a high 85% sell score. The agent then enrolls that lead into an automated, personalized campaign sharing local market updates and seller tips. The lead engages via text, and the agent is notified to schedule a listing presentation, effectively converting a cold contact into a new listing.
How much does Fello cost?
Fello starts at $415/mo billed annually ($498/mo monthly). The pricing model is paid.
What are the main features of Fello?
Key features include: AI lead scoring, Database enrichment, Any CRM integration, Personalized campaigns, Property records lookup, Contact enrichment, Seller prediction.
Who is Fello best for?
Fello is a good fit for anyone comparing crm & follow-up options, and is rated 4.1/5 in this category.
What are the limitations of Fello?
Reported trade-offs include: Focused on seller conversion only; Requires existing database.
What are the best Fello alternatives?
See our full list of Fello alternatives, with side-by-side ratings, pricing, and pros & cons, on the Fello alternatives page.

Last updated: 2026-02-23