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Best AI Lead Generation Tools for Real Estate Agents (2026)

We compared the top AI-powered lead generation platforms for real estate professionals. Here's how they stack up on features, pricing, and real-world results.

๐Ÿ† Quick Pick:

  • Best overall: Top Producer Smart Targeting โ€” CRM + AI seller prediction in one
  • Best for accuracy: SmartZip โ€” 72% seller prediction accuracy
  • Best for nurturing: Ylopo โ€” AI voice + text lead assistants
  • Most affordable: Fello โ€” $165/mo CRM add-on

Feature Comparison

Feature Top Producer Smart Targeting SmartZip Ylopo Sidekick by Structurely Fello
Pricing $599/mo$500/mo$600/mo$149/mo$165/mo
Rating โ˜… 4.3โ˜… 4.2โ˜… 4.4โ˜… 4.1โ˜… 4.1
Predictive seller analytics โœ“ โœ— โœ— โœ— โœ—
AI voice assistant โœ— โœ— โœ“ โœ— โœ—
AI text nurturing โœ— โœ— โœ“ โœ— โœ—
Automated marketing campaigns โœ“ โœ— โœ— โœ— โœ—
CRM integration โœ— โœ— โœ— โœ“ โœ—
Lead scoring โœ— โœ— โœ— โœ“ โœ—
Appointment scheduling โœ— โœ— โœ— โœ“ โœ—

1. Top Producer Smart Targeting

Starting at $599/mo ยท Rating: โ˜… 4.3

Top Producer Smart Targeting combines one of real estate's most popular CRMs with proprietary AI that identifies the top 20% of likely sellers in your farm area. It uses AI to analyze data and market trends, then provides automated marketing campaigns including online ads, email marketing, postcards, and handwritten letters to reach them.

Pros

  • โœ… Built-in CRM included
  • โœ… Automated multichannel marketing
  • โœ… Great for listing agents

Cons

  • โŒ Higher price point
  • โŒ Requires farm area commitment
Read full review โ†’

2. SmartZip

Starting at $500/mo ยท Rating: โ˜… 4.2

SmartZip aggregates hundreds of data points from more than 25 sources and uses AI-powered predictive analytics to determine homeowners most likely to move within 6-12 months. With 72% prediction accuracy and over one billion data points analyzed, it provides agents with a CRM pre-populated with warm seller leads.

Pros

  • โœ… Industry-leading prediction accuracy
  • โœ… Massive data sources
  • โœ… Automated marketing included

Cons

  • โŒ Premium pricing
  • โŒ Best suited for listing agents only
Read full review โ†’

3. Ylopo

Starting at $600/mo ยท Rating: โ˜… 4.4

Ylopo is an AI-first lead generation and nurturing platform featuring AI-powered texting and voice assistants. When a new lead is generated, their AI voice assistant calls on your behalf using a nearly human-indistinguishable voice. Also offers AI-powered video ads that automatically create high-converting Meta ads from MLS listing data.

Pros

  • โœ… Human-like AI voice calls
  • โœ… Automated video ad creation
  • โœ… Strong CRM integrations

Cons

  • โŒ Higher price point
  • โŒ Requires Meta ad spend on top
Read full review โ†’

4. Sidekick by Structurely

Starting at $149/mo ยท Rating: โ˜… 4.1

Sidekick by Structurely is an AI-powered conversation assistant that engages real estate leads through natural text conversations. It qualifies leads, schedules appointments, and nurtures prospects 24/7. The AI handles the initial back-and-forth so agents can focus on ready-to-act clients.

Pros

  • โœ… Natural conversational AI
  • โœ… Handles lead qualification
  • โœ… Works 24/7

Cons

  • โŒ Text-only (no voice)
  • โŒ Requires lead source integration
Read full review โ†’

5. Fello

Starting at $165/mo ยท Rating: โ˜… 4.1

Fello integrates with any CRM to identify, score, and convert leads most likely to sell their home in the next six months. It analyzes each lead in your database, scores them based on sell likelihood, and creates hyper-personalized AI marketing campaigns to nurture them until they're ready to talk.

Pros

  • โœ… Works with existing CRM
  • โœ… Affordable entry point
  • โœ… Great for large databases

Cons

  • โŒ Focused on seller conversion only
  • โŒ Requires existing database
Read full review โ†’

Frequently Asked Questions

What is the best AI tool for real estate lead generation?
Top Producer Smart Targeting and SmartZip are the top choices for seller lead prediction, while Ylopo excels at AI-powered lead nurturing with voice and text assistants. The best choice depends on your budget and whether you need seller leads (Top Producer/SmartZip) or lead nurturing (Ylopo/Structurely).
How much do AI lead generation tools cost for real estate?
Prices range from $149/month (Structurely Sidekick) to $600/month (Ylopo). Most tools fall in the $500-600/month range. Fello offers a more affordable entry at $165/month as a CRM add-on.
Can AI really predict who will sell their home?
Yes. SmartZip claims 72% accuracy in predicting likely sellers using over 1 billion data points. Top Producer Smart Targeting uses similar AI to identify the top 20% of likely sellers in your farm area.
Do I need a CRM to use AI lead generation tools?
Some tools like Top Producer include a built-in CRM. Others like Fello are designed to work with your existing CRM. Ylopo and Structurely integrate with popular CRMs like Follow Up Boss, KvCORE, and others.