Best AI Marketing Tools for Real Estate Agents (2026)
From listing videos to email campaigns, AI is transforming how agents market properties and build their brand. Here are the best tools.
🏆 Quick Pick:
Feature Comparison
| Feature | Trolto | Rechat | Canva | Scout |
|---|---|---|---|---|
| Pricing | $59/mo | Custom pricing | $120/year | $200/mo |
| Rating | ★ 4.2 | ★ 4.3 | ★ 4.4 | ★ 3.9 |
| AI content generation | ✗ | ✗ | ✗ | ✗ |
| Video creation | ✗ | ✗ | ✗ | ✗ |
| Social media posting | ✗ | ✗ | ✗ | ✗ |
| Email campaigns | ✗ | ✗ | ✗ | ✗ |
| Listing marketing | ✗ | ✗ | ✗ | ✗ |
| Design templates | ✗ | ✗ | ✗ | ✗ |
| CMA generation | ✗ | ✓ | ✗ | ✗ |
1. Trolto
Starting at $59/mo · Rating: ★ 4.2
Trolto creates professional-quality marketing content using AI, including cinematic fly-through videos from listing photos, Instagram Reels, and virtual staging. Its AI adds ultra-smooth pans and flyby effects synced to music, producing results virtually indistinguishable from professional videography.
Pros
- ✅ Professional-quality video from photos
- ✅ Daily updated content library
- ✅ One-stop marketing shop
Cons
- ❌ Video-focused only
- ❌ Monthly subscription required
2. Rechat
Starting at Custom pricing · Rating: ★ 4.3
Rechat's AI assistant Lucy is a proactive personal assistant accessible on your phone. It creates marketing materials for listings (digital and print), builds branded websites in seconds, produces competitive market analyses, and personalizes client communication — all automatically.
Pros
- ✅ All-in-one solution
- ✅ Mobile-first experience
- ✅ Instant website creation
Cons
- ❌ Custom pricing (not transparent)
- ❌ May overlap with existing tools
3. Canva
Starting at $120/year · Rating: ★ 4.4
While primarily a graphic design platform, Canva has integrated AI features that assist real estate agents in creating marketing materials. AI suggests design layouts, color schemes, and copy. Extensive template library includes real estate-specific templates for social media, brochures, and listing presentations.
Pros
- ✅ Free version available
- ✅ Huge template library
- ✅ Very easy to use
Cons
- ❌ Not real estate-specific
- ❌ AI features still basic
- ❌ Generic templates
4. Scout
Starting at $200/mo · Rating: ★ 3.9
Scout provides AI-powered email marketing specifically for real estate agents. It enriches leads with details like birthdays and home information (bedrooms, baths, ownership length), then creates automated, personalized email campaigns. Includes an AI email template library and writing assistance.
Pros
- ✅ Free version available
- ✅ Rich lead enrichment data
- ✅ AI-written emails
Cons
- ❌ Email-only channel
- ❌ Paid plans are pricey